The heart of our treats

Discover the Maggie’s Pawtisserie difference. We believe in honest, wholesome ingredients, carefully chosen for your dog's well-being.

Learn what makes our treats special and why we're committed to quality from the inside out.

What makes us special

Maggie’s Pawtisserie ingredients are special because they’re human-grade, locally sourced, and chosen with emotional and nutritional intention—unlike many commercial treats that rely on vague meat by-products, fillers, and artificial additives.

 Why Maggie’s Ingredients Stand Out

  1. Human-Grade, Not Just Pet-Grade Maggie’s treats use ingredients you’d find in your own kitchen—like chickpea flour, oats, carob, and peanut butter. Many commercial brands use vague terms like “meat by-products” or “animal derivatives,” which can include low-quality or untraceable components.
  2. Locally Sourced in the UK Ingredients are sourced from trusted UK suppliers, supporting ethical farming and reducing carbon footprint. This contrasts with mass-market brands that often rely on global supply chains with less transparency.
  3. No Fillers, No Nasties Maggie’s recipes avoid common fillers like corn, wheat, and soy, which are often used to bulk up treats cheaply. No artificial colours, flavours, or preservatives—just real food, gently baked.
  4. Designed for Sensitive Tummies Ingredients like chickpea flour and brown rice flour are chosen for their digestibility and nutritional value. Many supermarket treats contain sugars, synthetic additives, or allergens that can upset dogs’ stomachs.
  5. Trace Risk Mapping & Allergen Awareness Even before APHA registration, Maggie’s Pawtisserie is built around compliance-ready practices—tracking allergens and ingredient origins to ensure safety and transparency.
  6. Emotional & Ethical Value Every ingredient is chosen not just for nutrition, but for emotional resonance: Sweet potato for warmth, carob for celebration, oats for comfort. Customers know they’re giving their dog something made with care—not just a snack, but a moment of love.

Sourcing with care

Maggie’s Pawtisserie sources ingredients from trusted UK suppliers, prioritising human-grade quality, ethical standards, and traceable origins. This benefits dogs by ensuring every treat is safe, gentle, and nutritionally meaningful—crafted with the same care you’d expect for your own plate.

Where Ingredients Come From

  • UK-Based Wholesalers Flours (like chickpea and brown rice), oats, carob, and coconut oil are sourced from reputable UK suppliers who meet food-grade standards.
  • Local Markets & Growers Seasonal ingredients—like apples, beetroot, or herbs—are often purchased from local producers near Liverpool, supporting community agriculture and reducing transport impact.
  • Human-Grade Standards Every ingredient is suitable for human consumption, even if the final product is labeled “not for human consumption” per APHA guidelines.
  • No Animal By-Products (Unless Clearly Labeled) Recipes are plant-forward and transparent, with any future inclusion of animal ingredients clearly communicated to customers.

 

How This Benefits Dogs

  • Gentle on Tummies Ingredients like chickpea flour and brown rice flour are chosen for digestibility and low allergen risk—ideal for sensitive dogs.
  • No Fillers, No Nasties Maggie’s treats avoid common fillers (corn, soy, wheat) and artificial additives found in many mass-market brands.
  • Tailored Nutrition Each recipe is designed to balance flavour, texture, and nutritional value—whether it’s a celebration pupcake or a grain-free biscuit.
  • Transparency & Trust Customers know exactly what’s in each treat. Ingredient lists are clear, and trace risk mapping is built into your workflow—even before full APHA registration.
  • Ethical & Sustainable Local sourcing supports UK agriculture and reduces environmental impact.

The power of good ingredients

Maggie’s Pawtisserie uses ingredients chosen for their gentle, nourishing, and functional benefits—supporting digestion, energy, coat health, and overall vitality in dogs. Each one is human-grade and selected with care.

Key Health Benefits of Our Core Ingredients

Chickpea Flour

  • High in protein and fibre: Supports muscle development and digestive regularity.
  • Low glycemic index: Helps maintain stable energy and blood sugar levels.
  • Rich in iron and folate: Supports red blood cell formation and overall vitality.

Brown Rice Flour

  • Gentle on digestion: Ideal for sensitive stomachs and grain-free diets.
  • Source of B vitamins: Supports metabolism and energy production.
  • Gluten-free and hypoallergenic: Reduces risk of dietary reactions.

Carob

  • Safe alternative to chocolate: Contains no theobromine, making it dog-friendly.
  • Rich in antioxidants: Supports immune health and cellular repair.
  • Naturally sweet: Adds flavour without added sugars.

Peanut Butter (xylitol-free)

  • Healthy fats and protein: Supports skin, coat, and energy.
  • Palatability: Encourages picky eaters and makes treats feel indulgent.

Coconut Oil

  • Supports skin and coat health: Adds shine and reduces dryness.
  • Antimicrobial properties: May help with oral health and digestion.
  • Energy boost: Medium-chain triglycerides (MCTs) offer quick fuel.

Sweet Potato

  • Rich in vitamins A, C, and E: Supports vision, immunity, and skin health.
  • High in fibre: Aids digestion and satiety.
  • Natural sweetness: Enhances flavour without additives.

Oats

  • Heart-healthy fibre: Promotes digestive regularity and cholesterol balance.
  • Gentle grain: Suitable for many dogs with grain sensitivities.
  • Source of minerals: Includes manganese, phosphorus, and magnesium.

Why It Matters

  • Every ingredient serves a purpose—whether it’s soothing a sensitive tummy, boosting energy, or simply making tails wag.
  • No fillers, no artificial additives—just real food, chosen with intention.
  • Transparency builds trust—You know exactly what you're feeding your dog.

What you won't find here

🚫 Animal By-Products

Why not: These can include low-quality, untraceable parts like hooves, feathers, or offal. We prioritise transparency and human-grade standards.

Our promise: If animal ingredients are ever introduced, they’ll be clearly labeled and ethically sourced.

🚫 Artificial Preservatives, Colors, or Flavors

Why not: Dogs don’t need synthetic additives to enjoy their treats—and many can trigger sensitivities.

Our promise: We rely on natural ingredients like carob, sweet potato, and oats for flavour and visual appeal.

🚫 Xylitol or Added Sugars

Why not: Xylitol is toxic to dogs, and added sugars offer no nutritional value.

Our promise: Sweetness comes from natural sources like fruit or carob—never refined sugar.

🚫 Corn, Soy, or Wheat Fillers

Why not: These are common allergens and often used to bulk up treats cheaply.

Our promise: We use gentle, functional flours like chickpea and brown rice to support digestion and nutrition.

🚫 Palm Oil or Unethical Sourcing

Why not: Palm oil raises environmental and ethical concerns, and we’re building a brand rooted in local, responsible sourcing.

Our promise: Ingredients are chosen for both dog health and planetary care.

🐾 Why It Matters

By leaving out these ingredients, we’re not just making treats—we’re making a statement: Dogs deserve better. Better ingredients. Better transparency. Better love in every bite.